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Surfacing featured snippets from4/1/2023 ![]() Better relevancy to users, as more context is provided.Stronger visual representation of information, allowing your result to stand out from traditional listings.Easier indexing in search engines, since they rely on structured data that Google prefers.However, there are indirect benefits to Rich Snippets in the form of: SEO as it applies to Rich Snippets: What to knowĪs it stands, there technically is no direct SEO benefit to Rich Snippets (the key word here is direct ). E-commerce sites in particular would benefit from dedicated Rich Snippet optimization initiatives, due to the number of products sold and the importance of search engine traffic to product and checkout pages. Replicating this level of public recognition – in the form of Rich Snippets – should be a goal of every content marketer. This is further social proof that, not only is Nike providing a good experience to its workers, but it also has a rich, longstanding history of positive experiences across decades. You’ll also note the quantity of reviews: 5,300, to be exact. In the case of “Working at Nike” above, a 4.2 star rating out of 5 likely represents a quality company – or at least above average. This indicator uses symbolism we as consumers are all familiar with to quickly tell you what others think of the product listed in SERPs. ![]() The simplest way to tell them apart at a glance is to look for the telltale signs in SERPs, specifically underneath the title tags of listings.įor Rich Snippets, you’ll most often see a star rating. When discussing snippets internally with your team, ensure you’re all referring to the same concept. You’ll see that a query for “nike reviews” returns four individual Rich Snippets above the fold: Google can feature several Rich Snippets per page, and they don’t appear in Position 0 above organic listings and paid ads (Featured Snippets do). Here are various examples of Featured Snippets:Ī Rich Snippet is not structured, crawled or served in the same way that a Featured Snippet is, despite their similar names. They appear at the top of search results, often with images, videos, source links and several forms of textual displays. “Featured Snippets” is a general term that refers to any Google display that provides additional information. Marketers commonly misconstrue the SERP features they’re hoping to obtain. Featured Snippets: What’s the difference? Isn’t that what you want, too? Rich Snippets vs. In other words, Google wants to feature you in SERPs in the most dynamic, visually appealing way, not as plain lines of text. )Īs Google strives to provide even greater relevance to users, its crawlers will specifically target Rich Snippet opportunities inherent in websites’ content and microdata. ( We cover nearly 20 of those SERP options here. Google SERP features are now coveted organic ranking positions, and there are dozens of different types to optimize for. The proliferation of Rich Snippets aligns with the wholesale evolution of Google since its inception. Few people out there would argue that 2009 SERPs are prettier or more effective than 2018’s – if you know those people, I don’t believe you. The answer lies in how Google continues to update its search algorithms and the user interface of SERPs. So why are Rich Snippets becoming more common? They’ve been around for nearly a decade. In this example, the user also sees a small photo, which, again, provides context beyond a generic snippet. Rich Snippets are also known to display for informational-intent searches for recipes, which may serve information on calories, cooking time and user upvotes. Note the 3.9/5 rating and 1,960 votes highlighted in yellow. Users are served star ratings, prices and availability, as seen below: We typically see them in action for specific product searches and other commercial-intent queries. Rich Snippets are Google’s way of providing additional context directly in SERPs, which, in theory, allows searchers to better understand what they click on and how relevant it is to their purposes. In most cases, snippets follow a similar appearance:īut for a more relevant, user-friendly search result, Google, since 2009, has served richer in-SERP experiences. In practice, a “snippet” is simply the formatted display of information that Google provides to users. When displayed in Google SERPs, they add visual context for users and help Google understand the meaning and intent behind webpages. Rich Snippets are a type of structured data markup that site operators add to their pages’ HTML code. They make your SERP listings more dynamic and they entice searchers to click on your pages instead of others. These are just some of our favorite flavors of richness.īut you don’t need to be a coder or a marketing wiz to appreciate the glory that is Rich Snippets. That 1994 Macaulay Culkin film, Richie Rich.
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